“Deception works by imitation. Discernment works by familiarity with the truth.” -PhotonCo

"When he has brought out all his own, he goes before them, and the sheep follow him, for they know his voice. A stranger they will not follow, but they will flee from him, for they do not know the voice of strangers." John 10:4-5

Scams work because they imitate what’s familiar. You don’t spot a fake by studying every scam — you spot it by knowing the genuine original.

Modern phishing uses AI (Artificial Intelligence) doesn’t rely on bad grammar or obvious mistakes — it relies on familiarity. The strongest protection isn’t suspicion of everything, but clarity about what authentic communication actually looks like.

AI Scams & Phishing

  • “Professional doesn’t mean authentic anymore.”

  • “Urgency is a tactic, not a requirement.”

  • “Familiar names are often borrowed, not trusted.”

  • “AI makes scams sound right — not true.”

  • “Real companies don’t rush you into secrecy.”

  • “If it asks for a code, it isn’t legitimate.”

  • “Verification codes are for systems, not people.”

  • “When in doubt, don’t reply — verify elsewhere.”

  • “Scams don’t invent trust. They imitate it.”

  • “Good grammar is no longer a safety signal.”

  • “Pause is the most underrated security tool.”

  • “You spot fakes by knowing the real.”

  • “Authentic communication has patterns — learn them.”

  • “If everything feels urgent, something is wrong.”

  • “Clarity protects better than suspicion.”

Around Christmas Season

  • “Scams thrive when people are busy and generous.”

  • “Holiday calm starts with digital caution.”

  • “The season of giving still requires discernment.”

Simple Rules to Remember!

  • Slow down

  • Verify outside the message

  • Never share codes

  • Don’t trust urgency

  • Familiar doesn’t mean authentic

When in doubt, don’t click — go directly to the website yourself.

🔦Illuminate your IT!

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“The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw